Billabong trippin tides helena underwire bikini top in denim blue

In 1973, Billabong founders Gordon and Rena Merchant started crafting and selling board shorts to surf shops on Australia’s Gold Coast. Thanks to the durable, triple-stitching technique they used, their designs became go-tos for local surfers, and the rest is history. Take a look at our edit of the brand’s surf, swim and beachwear – its swimsuits and bikinis are always board-ready.